The Coalition for Marriage asked people to choose between ditching two completely unconnected Coalition policies (unless we're getting back to that whole "Gay sex is more dangerous than smoking" stuff); same-sex marriage and plain cigarette packaging. Only 34%, of 2000 people, chose to ditch same-sex marriage. Everyone else chose neither, don't know or plain cigarette packaging.
In order to get a headline they decided to pit marriage equality against something completely unrelated so they could say "more people are against same-sex marriage than..." This is where their polling has taken them. Remember when they said 70% opposed same-sex marriage? Either that polling was completely wrong or we are seeing one of the biggest swings in favour of something in a very long time. Thanks to the Coalition for Marriage for documenting this transformation!